Wednesday, October 15, 2014

Montreal cinema owner inflames Twitter with "Hockey Widow" promo


If there's one Canadian stereotype that has a strong basis in reality, it's not weird pronunciations of "out" or niceness — it's an obsession with hockey. The game is deeply rooted in our culture. While not every Canadian is a hockey fanatic, it's safer to assume a Canadian has a favourite hockey team than a favourite type of poutine.


Which makes it all the more baffling that a cinema chain in Montreal, "the Mecca of Hockey," would so casually insult female Habs fans by running a women-only promotion for "Hockey Widows" on game nights.



The CBC has compiled a collection of Tweets about the issue, including cinema owner Vincenzo Guzzo's defensive non-apologies.



Oh well. Canada's women's national ice hockey team has won gold in the past four Olympics, and is one of the winningest teams in history. So I guess it will take more than a sexist local cinema promotion to turn Canadian women away from the game.

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